Global Beverage Industry Heads To Washington DC
PRESS RELEASE : 7TH FEBRUARY 2011
GLOBAL BEVERAGE INDUSTRY HEADS TO WASHINGTON DC
This year's InnoBev Global Beverages Summit will take place from 29th to 31st March 2011 at the Four Seasons Hotel in Washington DC.
Sessions include US and global market developments from Dr Pepper Snapple and Zenith International and a panel debate on the challenge of obesity with American Beverage Association, US Senate Agriculture, Nutrition and Forestry Commission, Center for Science in the Public Interest and Union of European Beverage Associations. There will be a keynote address from Tata Global Beverages along with insights on innovation from FoodBev Media and Extreme Drinks. Kofola, Beverage Japan and Sumol+Compal will speak about regional opportunities.
The programme will also cover the latest environmental and ethical initiatives from Coca-Cola, Closure Systems International, Rainforest Alliance and Unilever. There will be presentations on new developments from Zico, Meiji, Beneo and Bericap. Investing in healthy beverages will be discussed by a panel involving Catterton, Honest Tea, Verlinvest, Rabobank and Tata. Workshops on international brand expansion with Interbrand and functional beverages with Zenith will conclude the proceedings.
Other programme highlights include retail store checks and the Beverage Innovation functionaldrinks Awards which will be presented during a Gala Dinner at the Ronald Reagan Building on Wednesday 30th March. For further details on entering the awards, please visit www.beverageawards.com
"The theme 'Healthy industry for a healthy society' aims to help beverage manufacturers strengthen leadership on vital social issues such as health and the environment while also continuing to satisfy consumers on taste, choice and value," commented Zenith International Chairman Richard Hall.
"We are delighted to welcome our international beverage industry colleagues to our nation's capitol,"Â added American Beverage Association President and CEO Susan K. Neely. "With issues becoming increasingly global, it is more important than ever that we share our experiences and insights in advancing solutions that work to address complex social challenges, such as childhood obesity."Â
Organised by Zenith International and held in co-operation with the American Beverage Association, this year's event is sponsored by Tata Global Beverages, Beneo, Bericap, Closure Systems International and Rabobank. Full programme details plus online booking are available at www.zenithinternational.com/events. Discounted rates are available on all bookings received by 25 February.
For further information, please contact:
Isabel Lightfoot, Events Director, Zenith International Ltd
7 Kingsmead Square - Bath BA1 2AB - United Kingdom
t +44 (0)1225 327900 - f +44 (0)1225 327901