Global soft drinks congress heads to Dubai

Leading soft drinks companies from around the world, including Coca-Cola and PepsiCo, will be coming together in Dubai for the 11th InnoBev Global Soft Drinks Congress on 17-19 March 2015.

Under the theme “Thirst for Change”, the programme will include a range of regional and global market insights plus a focus on growth opportunities and an entrepreneur shoot-out. Speakers will be travelling in from as far afield as America, Australia, Africa and India, as well as many from Europe.

The main programme of conference sessions offers: Middle East perspectives from Aujan Coca-Cola and Dubai Refreshments; global insights from Coca-Cola, PepsiCo and American Beverage Association; innovation with Talking Rain, Nudie, Little Miracles and Symrise/Brand Genetics; emerging market updates from Nielsen, Dabur and La Casera; advice on financing and branding from Talking Rain and Landor; entrepreneur presentations from Printer & Long, Growers Cup and Grenade Energy; and a roundtable workshop on establishing benchmarks for change with Zenith International.

Other highlights include a plant tour hosted by Aujan Coca-Cola, an industry gala dinner and extensive opportunities for networking.

Organised by specialist food and drink industry consultancy Zenith International, the event is sponsored by industry suppliers Aptar and Bericap. Full programme and booking details are available at www.zenithinternational.com/events. Discounted rates are available on all bookings received by 6 February.

“This is a crucial time for soft drinks. Traditional views are being questioned, new technologies are opening up new opportunities and society is making ever greater demands on industry,” commented Zenith International Chairman Richard Hall. “Under our Thirst for Change theme, the conference aims to discuss these challenges and consider solutions which will help businesses plan better for the future at the same time as responding effectively to current market pressures”.

“Now in its 11th year, the InnoBev Congress is a highly effective forum for the global beverage industry to discuss key challenges and opportunities. We very much look forward to holding the event in Dubai,” he concluded.

Note for Editor:

For further information, please contact:

Richard Hall or Nick Crossland, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900, f +44 (0)1225 327901