Growth continues for East Europe Water Coolers
The East European water cooler market edged up towards 2.0 million units installed at the end of 2015, a rise of just 0.5% on 2014, according to a new report from the sector’s leading specialist consultancy Zenith Global.
Water sales volumes through bottled water coolers and dispensers/pumps also increased by 0.5% to 2.2 billion litres. The share of water sales through coolers is now 12.0% of total bottled water consumption, compared with just 4% in 1999.
In 2015, Russia remained East Europe's biggest cooler market with 41.1% of units and 43.4% of volume, followed by Poland and Ukraine. These countries represent the top three in both the bottled and dispensers/pumps segments.
Romania and Poland are the leading players in the mains supplied point of use segment. Together they hold a joint share of 70%. Hungary on 7.9% ranked third.
“2015 growth was lower than in 2014 and some countries fell back, due to economic and political pressures causing more caution by businesses and consumers,” commented Zenith Market Analyst Iuliana Boda. “Russia achieved the greatest number of total new unit placements, with 19,000 more installed over the course of 2015, but that was less than half the total for 2014. Romania came second with nearly 6,500 and Bulgaria third with over 1,500. Ukraine’s numbers contracted by 7.4%. Five other countries - Croatia, Latvia, Lithuania, Poland and Slovenia – also saw declines in 2015.”
Nevertheless, Zenith Global forecasts that the total market will reach close to 2.2 million units by 2020. Point of use is expected to be the fastest-growing segment.
The 2016 Zenith Report on East Europe Water Coolers contains over 500 pages of market commentary, charts and tables including 15 country profiles and more than 90 company profiles. Contact Zenith Global on tel +44 (0)1225 327900 or e-mail email@example.com. For more information, click here.
Notes for Editors
- Two charts are attached for publication:
East Europe water coolers by country 2015, East Europe water coolers 2011- 20
- Point of use mains water coolers are plumbed into mains water supplies.
- For further information, please contact:
Pam Jones, Zenith Global Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900, f +44 (0)1225 327901