Growth opportunities for adult soft drinks
A new report on Adult Soft Drinks Innovation from leading food and drink industry consultancy Zenith International has identified 6 key areas of focus for new product launches globally in the last 3 years – natural ingredients, reduced sugar, stevia, fruit, savoury and cocktail.
More than 60 in-depth brand profiles offer product images as well as detailed information such as launch date, packaging type and size, pricing, ingredients, variants and marketing.
They are categorised under 9 headings: reduced calorie, natural and organic, flavour innovation, packaging innovation, fermented/brewed, cocktails, cross-category drinks, limited editions and new endeavours.
“These are believed to be the main dynamics affecting product development and innovation worldwide,” commented Zenith Chairman Richard Hall.
“Adult soft drinks are among the greatest growth opportunities in the beverage market today. There are many occasions when people want to make more personal choices involving more differentiated products for more grown up tastes.
“Adult soft drinks are sometimes mixed with alcohol, but more often serve as an alternative to alcohol or family soft drinks.
“This report provides vital context for companies with an interest in the adult soft drinks market and seeking to launch the next wave of successful innovation,” he concluded.
The Zenith Report on Flavoured Water Innovation contains profiles on 63 brands launched in 2012-14 across 5 regions under 9 categories. Contact Zenith International on +44 (0)1225 327900 or e-mail info@zenithinternational.com.
Note for Editors
For further information, please contact:
Richard Hall or Nick Crossland, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900, f +44 (0)1225 327901
