Health issues influence shape of global soft drinks market
Global consumption of soft drinks rose by 5% in 2003, according to the new 2004 Global Soft Drinks Report from leading drinks consultancy Zenith International. Achieving growth well ahead of all other beverage categories, soft drinks volume reached 463 billion litres in 2003, equivalent to 73 litres per person.
"Health is becoming increasingly influential in shaping consumer choices, with bottled water and still drinks clearly gaining from the growing focus on well being," commented Zenith Research Director Gary Roethenbaugh. "Consumers are seeking more benefits from their soft drink purchases in terms of fewer calories or greater functionality and the current obesity debate is intensifying this demand."
Amongst the highlights from the new Zenith report:
Carbonates are the largest soft drinks market, with a 41% volume share in 2003. Bottled water is catching up fast at 33%. Still drinks come third on 11%, followed by fruit juice/nectars on 8% and dilutables on 7%.
Bottled water is the fastest growing market, up by 9% in 2003.
East Europe is the fastest growing region, up by 10% in 2003.
The United States is the world’s largest soft drinks country by some margin, with a 24% global share in 2003.
In the past five years, the highest growth has been achieved by Indonesia, with volume up by 207% since 1998.
By 2008, Asia/Australasia is forecast to rival North America as the largest soft drinks region.
"Overall, soft drinks have witnessed most growth in the developing markets of East Europe and Asia. These two regions, alongside a resurgent Latin America, should remain the major growth drivers in the years to come. Economic obstacles and climate fluctuations will, of course, present numerous challenges, but the outlook for global soft drinks is as strong today as it has ever been," concluded Gary Roethenbaugh.
Zenith predicts that 98 billion litres will be added to global soft drinks consumption by 2008. This represents continuing annual growth of around 4%. Asian and East European growth is expected to lead the way at 6-8% a year.
The 2004 Zenith Report on Global Soft Drinks provides 1998-2008 figures for bottled water, carbonates, dilutables, fruit juice/nectars and still drinks across 80 countries or country groupings. The report includes a 12 month subscription to the soft drinks database on www.globaldrinks.com. Contact Zenith International on tel +44 (0)1225 327900, fax +44 (0)1225 327901 or e-mail info@zenithinternational.com
For further information, please contact:
Gary Roethenbaugh or Paul Tarling, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900 f +44 (0)1225 327901
zenithinternational.com
"Health is becoming increasingly influential in shaping consumer choices, with bottled water and still drinks clearly gaining from the growing focus on well being," commented Zenith Research Director Gary Roethenbaugh. "Consumers are seeking more benefits from their soft drink purchases in terms of fewer calories or greater functionality and the current obesity debate is intensifying this demand."
Amongst the highlights from the new Zenith report:
Carbonates are the largest soft drinks market, with a 41% volume share in 2003. Bottled water is catching up fast at 33%. Still drinks come third on 11%, followed by fruit juice/nectars on 8% and dilutables on 7%.
Bottled water is the fastest growing market, up by 9% in 2003.
East Europe is the fastest growing region, up by 10% in 2003.
The United States is the world’s largest soft drinks country by some margin, with a 24% global share in 2003.
In the past five years, the highest growth has been achieved by Indonesia, with volume up by 207% since 1998.
By 2008, Asia/Australasia is forecast to rival North America as the largest soft drinks region.
"Overall, soft drinks have witnessed most growth in the developing markets of East Europe and Asia. These two regions, alongside a resurgent Latin America, should remain the major growth drivers in the years to come. Economic obstacles and climate fluctuations will, of course, present numerous challenges, but the outlook for global soft drinks is as strong today as it has ever been," concluded Gary Roethenbaugh.
Zenith predicts that 98 billion litres will be added to global soft drinks consumption by 2008. This represents continuing annual growth of around 4%. Asian and East European growth is expected to lead the way at 6-8% a year.
The 2004 Zenith Report on Global Soft Drinks provides 1998-2008 figures for bottled water, carbonates, dilutables, fruit juice/nectars and still drinks across 80 countries or country groupings. The report includes a 12 month subscription to the soft drinks database on www.globaldrinks.com. Contact Zenith International on tel +44 (0)1225 327900, fax +44 (0)1225 327901 or e-mail info@zenithinternational.com
For further information, please contact:
Gary Roethenbaugh or Paul Tarling, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900 f +44 (0)1225 327901
zenithinternational.com