Health Minister to open First BevME Congress in Dubai
The UAE Health Minister, His Excellency Humaid Al Qutami, will open the first BevME (BeveragesMiddleEast) Congress, to be held from 22 to 24 January 2008 at the Madinat Jumeirah resort in Dubai. In addition to two days of conference sessions, the new event will include plant tours, market briefings and a gala industry dinner.
Under the theme â€˜World Class Potentialâ€™, the conference will bring together speakers from leading regional beverage producers including Masafi, Lacnor, Dubai Refreshment Company, Aujan Industries, NestlÃ© Waters, Power Horse and Mecca Cola. GÃ©ant Hypermarket will provide a retailer view of the market, with other consumer and marketing specialists such as Saatchi and Saatchi and BPG also contributing.
Sessions on market trends, leadership, innovation, consumers, functionality, health, sustainability and ethics will provide a comprehensive overview of the regional beverage sector in the context of global trends and developments. Briefings on the global and regional market for functional soft drinks and energy and sports drinks will deliver more in depth market knowledge and analysis.
Other programme highlights include plant tours to Masafi, Lacnor and Wild Flavors.
Chairman of event organiser Zenith International Richard Hall commented: â€œBevME is the first forum for soft drinks, juice, water and dairy industry leaders to address issues particular to the Middle East, while providing an international perspective on innovation and future growth opportunities. With so much growth in the regional market and in emerging product categories, the Congress promises to deliver a wide range of new insights and networking opportunities.â€
The event is being organised in association with beverage innovation magazine and is sponsored by NSF, world leader in standards development and product certification for the beverages industry, as well as global ingredients and flavours company Wild. Zenith International recently opened a regional office in Dubai and already has a team of five full time consultants and analysts.
For full programme details and to book online, please visit www.zenithinternational.com/events
For further information, please contact:
Isabel Lightfoot, Events Director, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900, f +44 (0)1225 327901