Iced tea in Saudi Arabia to double again in 5 years
Ready-to-drink tea consumption in Saudi Arabia rose by 13% in 2012, according to a new report from leading food and drink consultancy Zenith International. The market’s value has grown by 64% since 2008 to $44 million.
Sales are dominated by Lipton Ice Tea from Pepsi Lipton International, a 50:50 joint venture between PepsiCo and Unilever. A long list of other brands is led by Nestlé’s Nestea. Many of the smaller brands are imported, especially from South East Asian countries such as Singapore and Indonesia.
“Increasing health awareness among consumers and an inclination to move away from sugar-sweetened carbonated soft drinks present a tremendous opportunity for new entrants, but challenging Lipton’s strength will not be straightforward,” commented Zenith’s Regional Research Co-ordinator Harikrishnan Pillai.
Among other findings in the 2013 Zenith report on Saudi Arabia RTD/Iced Tea:
- With more than 50% of the population under the age of 26, the perception of iced tea as a “cool drink” is gaining momentum, particularly for those packaged in aluminium cans.
- Pricing has scarcely increased during the past five years and was flat in 2012.
- 65% of iced tea is sold through traditional stores, 30% through modern trade outlets and only 5% through hotels, restaurants and catering.
By 2018, Zenith forecasts that the Saudi Arabia market for iced tea will have advanced by a further 109%.
The 2013 Zenith Report on Saudi Arabia RTD/Iced Tea contains leading manufacturer and brand share information, profiles of leading brands and analysis of consumption trends. Contact Zenith International on tel +44 (0)1225 327900 or e-mail firstname.lastname@example.org.
Notes for Editors
- Zenith’s definition of ready-to-drink tea excludes products in powdered form.
- For further information, please contact:
Esther Renfrew or Harikrishnan Pillai, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900, f +44 (0)1225 327901