Innovation brings growth in cheese
The global retail market for cheese returned to its long term growth trend in 2015, rising by an estimated 1% to 11.5 million tonnes, according to a new report from leading food and drinks industry consultancy Zenith International.
Natural cheese is the most popular cheese type, accounting for 83% of total volume and 85% in value, with hard/semi-hard and white cheese most favoured. Processed cheese consumption is more common in developing economies such as Asia Pacific, the Middle East and Africa than in the mature economies of North America and Europe.
The global market for cheese is highly fragmented, with the leading 5 brands of Kraft, Président, The Laughing Cow, Philadelphia and Sargento holding a combined retail share of 8% by volume. Innovation is rife as manufacturers endeavour to capture share, with new product launches spanning a number of trends including unusual flavour pairings, products tailored towards specific consumption occasions and low-fat cheeses.
“Without a doubt, the level of innovation in the cheese industry has kept the market relevant to today’s consumers who are looking for variety, convenience and added value,” commented Zenith Market Intelligence Director Esther Renfrew. “Our 2016 report serves as an ideal reference for any company seeking to create or expand a presence in the market, by examining the latest trends in product development around the world,” she concluded.
The 2016 Zenith Report on Cheese Innovation identifies 10 key trends and themes driving new product development initiatives since 2014 – cooking, dipping, convenience, snacking, spreadables, added protein, indulgence, lactose-free, no-melt and child-oriented.
Over 60 in-depth brand profiles offer product images in addition to detailed information such as launch date, packaging type and size, ingredients, variants, pricing and distribution channels. The report also offers an overview of the global cheese market, with market insights covering global and specific country trends as well as challenges and opportunities.
The 2016 Zenith Report on Cheese Innovation contains profiles on 62 brands launched between 2014 and 2016 across 5 regions under 5 categories. Contact Zenith International on +44 (0)1225 327900 or e-mail email@example.com.
Notes for Editors
1. An illustration is attached for publication.
2. For further information, please contact:
Esther Renfrew or Monika Fedor, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900, f +44 (0)1225 327901