Italian Mineral Water Conference targets healthy growth
Details have now been announced for the 2nd Italian Mineral Water Industry Conference on 7th and 8th March 2012 at the San Clemente Palace Hotel in Venice. Organised by Zenith International in association with Mineracqua, the programme will include a plant tour to San Benedetto, panels of industry and retail leaders, and a conference with the theme of “Healthy growth”.
Conference speakers include numerous top names, such as the Chief Executives of San Benedetto, Sanpellegrino, Ferrarelle and Norda, as well as the Presidents of Coop Italia, Conad and Italgrob. Other presenters include Pepsi, Maniva, Krones, GSI Plastics, Sigma, SymphonyIRI, Zenith and the University of Venice. The main sessions will focus on economic realities and business priorities, growth opportunities, marketing insights and looking ten years ahead. The event will again be sponsored by key industry supplier Krones.
“Italy has enjoyed the highest natural mineral water consumption in the world for many years, but has recently encountered multiple pressures from economic concerns to poor summer weather,” commented Mineracqua President Ettore Fortuna. “The big question facing the industry is how to achieve renewed healthy growth.”
Zenith International Chairman Richard Hall added: “With such outstanding content, we very much hope the event will prove a highly effective platform for the Italian industry, through an opportunity to share insights and best practice, alongside allowing for networking and informal discussion.”
Full programme and booking details are available at www.zenithinternational.com/events. Discounted rates are available for bookings received before 10th February 2012.
For further information, please contact:
Nick Crossland, Events Director, or Roberto Donati, Market Analyst, Zenith International Ltd
7 Kingsmead Square, Bath, BA1 2AB, United Kingdom
t +44 (0)1225 327900
f +44 (0)1225 327901