Latest dairy innovation led by Greek yogurt and functionality
Among the many hundreds of dairy products launched around the world in the past year, a new report by global market specialists at Zenith International highlights over 100 brand innovations, aiming to provide an essential guide for companies considering new launches this year.
The first in Zenith’s 2014 Innovation series, Zenith’s Global Dairy Innovation 2014 report examines key developments in all dairy categories: milk, cheese, cream, butter, yogurt, ice cream and dairy desserts.
“The most successful innovations of 2013 were Greek yogurts, notably in the United States, but also in many other countries,” commented Zenith Market Intelligence Director Esther Renfrew. “I should also focus on increased consumer acceptance of added functionality, bold and unusual yogurt flavours, the spread of cheese into Asia and greater variety for ice cream.”
Two key added functional benefits highlighted by Zenith are weight management and memory enhancement.
Zenith is a leading global consultancy, specialising in the food and drinks sector for over 20 years. This year, Zenith will host its 8th Global Dairy Congress in Istanbul on 17th and 18th June. For more information, visit http://www.zenithinternational.com/events.
The 2014 Zenith Report on Global Dairy Innovation contains 150 pages analysing key trends in innovation, functionality and ingredients, with 119 detailed brand profiles. Call Zenith International on +44 (0)1225 327900 or e-mail email@example.com.
Note for Editors:
- For further information, please contact:
Christina Fritts, Consultant, Zenith International Ltd
7 Kingsmead Square, Bath, BA1 2AB, United Kingdom
t +44 (0)1225 327900, f +44 (0)1225 327901