Middle East Beverage Congress Tackles Costs and Innovation

The Second BeveragesMiddleEast (BevME) Congress will be held in Dubai on 27 and 28 January 2009. The programme includes a conference with a focus on ‘Meeting the cost and innovation challenge’, market briefings and a visit to Del Monte’s state of the art Dubai production site.

Speakers at the conference include top managers from Aujan Industries, CHR Hansen, Del Monte Foods, MasterCard, Red Bull, Starcom MediaVest Group, Tetra Pak, and TNS Worldpanel. Maurizio Patarnello, Chief Executive Officer and Chairman of Nestlé Waters Zone Asia, Oceania, Middle East and Africa, will give the keynote address on the subject ‘Best practice in cost management’. Zenith International experts will present the latest beverage trends and provide market briefings on emerging growth opportunities and cost control. Leading suppliers CHR Hansen and Wild are both sponsoring the Congress.

This will be the second BevME Congress and is designed for regional industry leaders and senior management as well as marketing and technical professionals, industry suppliers and analysts. Last year’s event attracted over 80 delegates from across the Middle East and North Africa.

“Tightening economic conditions and cost pressures led us to seek practical responses on these issues for our 2009 Congress,†commented Zenith International Chairman Richard Hall. “Understanding consumer motivation and developing excellence in innovation accordingly become all the more important. The conference will deliver ideas and insights to help regional producers meet these challenges to better effect than their competitors.â€

For full programme details and to book online, visit www.zenithinternational.com/events

Note for Editors

For further information, please contact:

Isabel Lightfoot, Events Director, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900, f +44 (0)1225 327901, zenithinternational.com