Middle East Beverages Congress is planning for growth

The theme for the 5th Beverages Middle East (BevME) Congress at the One&Only Royal Mirage in Dubai on 6-7 December 2011 has been announced as ‘Planning for growth’. The two day Congress features a conference addressing regional change and its implications for the beverages industry as well as looking at market growth opportunities, consumer insights and practical advice on managing costs. There will also be market insight briefings and a bottling plant tour to Coca-Cola in Al Ain.

The conference programme includes: a regional market overview with presentations from Coca-Cola, Aujan and Exeed; a session on market growth in dairy, energy, malt beverages and sweeteners with speakers from Fonterra, Power Horse, Cartils and Döhler; discussion on understanding consumers better with Nielsen, Spot on Public Relations and La Marq International; and a panel on cost management with Intergulf and Krones.

Market insight briefings will be provided by Zenith International on global and Middle East beverage market trends and by FoodBev Media on the latest international beverage innovation trends.

“The Middle East beverage market has tremendous growth potential, but businesses need to plan carefully”, commented Richard Hall, Chairman of specialist consultancy Zenith International, which is organising the event. “Consumer demands are bound to grow as well, from price and value through taste and fun to health and the environment. Our BevME Congress provides a forum to address these issues as well as share insights and best practice from elsewhere, at the same time as allowing for networking and informal discussion.”

Programme details and online booking are available at www.zenithinternational.com/events Early booking discounted rates last until 3 November 2011.

NOTE FOR EDITORS

For further information, please contact Richard Hall or the Zenith events team on +44 (0)1225 327900.

Zenith International Ltd
7 Kingsmead Square w Bath BA1 2AB w United Kingdom
t +44 (0)1225 327900 w f +44 (0)1225 327901w zenithinternational.com