Middle East Beverages Congress reaches new heights
The theme for the 4th Beverages Middle East (BevME) Congress at the One&Only Royal Mirage in Dubai on 23-24 November 2010 has been announced as Ã¢â‚¬ËœReaching new heightsÃ¢â‚¬â„¢. The two day Congress features a conference focusing on the significant potential for market growth across the region, workshops and a bottling plant tour to NestlÃƒÂ© Waters' new state-of-the art facility. This year, the event will be sponsored by CHR Hansen.
The conference programme includes: a regional market overview with presentations from Zenith International and Al Rabie Food Company; a session on industry leadership with NestlÃƒÂ© Waters, Al Rawabi Dairy Company and Emirates Environmental Group; innovation case studies from National Food Products Company, Barakat Quality Plus, Battery Energy Drink and XL Energy; and insights on new consumer perspectives from TNS and global advertising agency DDB.
There will also be briefing workshops from FoodBev Media on beverage innovations from around the world, branding expertise from consultants Design Bridge and a session on the latest developments in ingredients and packaging with suppliers CHR Hansen, DSM and Bericap.
"The Middle East beverage market continues to excite, with a huge range of developments and opportunities", commented Richard Hall, Chairman of specialist consultancy Zenith International, which is organising the event. "Yet the region faces many similar challenges to the rest of the world, with increasing health, environmental and ethical imperatives alongside the need for innovation. Our BevME Congress provides a forum to address these issues as well as share insights and best practice from elsewhere, at the same time as allowing for networking and informal discussion."
For full programme details and to book online, please visit www.zenithinternational.com/events Early booking discounted rates are available until 21 October 2010.
For further information, please contact the Zenith events team on +44 (0)1225 327900.
Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900, f +44 (0)1225 327901, zenithinternational.com