Natural trend towards organic juice
Organic fruit juice consumption in Europe is forecast to treble by 2003, according to a new report from specialist consultants Zenith International.
Setting organic juice in the context of overall organic food and drink trends, the report explores consumer concerns as well as industry responses. Between 1996 and 1998, for example, the number of organic farms in Europe shot up by 68% to 122,000, the amount of organic farmland rocketed 69% to 2.9 million hectares and organic food and drink sales jumped 43% to US $6700 million. Much of the growth has been spurred by supermarkets, which account for a 45% share with up to 90% in Denmark and Sweden.
Organic fruit juice volume has surged ahead by 66% since 1996, but has yet to reach 1% of total juice consumption. Germany is the biggest national market with a 46% share, followed by France on 16% and the United Kingdom on 12%. The Netherlands and Scandinavia have seen the fastest growth.
"The market has certainly moved beyond health food stores and into the mainstream," comments Zenith European Research Editor Sari Iles, "but it is still being held up by two crucial factors. There is a shortage of quality supplies. And a multitude of certification systems and labels has led to consumer confusion in many countries. A single European organic label would greatly simplify the situation and help organic produce become more affordable," she concludes.
The Zenith Special Report on Organic Fruit Juice in Europe covers 16 countries with volumes to 1998 and forecasts to 2003. Contact Zenith International on tel +44 (0)1225 327900, fax +44 (0)1225 327901
Notes for Editors
1. For further information, please contact:
Jason Holway, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
Tel +44 (0)1225 327900 Fax +44 (0)1225 327901
Setting organic juice in the context of overall organic food and drink trends, the report explores consumer concerns as well as industry responses. Between 1996 and 1998, for example, the number of organic farms in Europe shot up by 68% to 122,000, the amount of organic farmland rocketed 69% to 2.9 million hectares and organic food and drink sales jumped 43% to US $6700 million. Much of the growth has been spurred by supermarkets, which account for a 45% share with up to 90% in Denmark and Sweden.
Organic fruit juice volume has surged ahead by 66% since 1996, but has yet to reach 1% of total juice consumption. Germany is the biggest national market with a 46% share, followed by France on 16% and the United Kingdom on 12%. The Netherlands and Scandinavia have seen the fastest growth.
"The market has certainly moved beyond health food stores and into the mainstream," comments Zenith European Research Editor Sari Iles, "but it is still being held up by two crucial factors. There is a shortage of quality supplies. And a multitude of certification systems and labels has led to consumer confusion in many countries. A single European organic label would greatly simplify the situation and help organic produce become more affordable," she concludes.
The Zenith Special Report on Organic Fruit Juice in Europe covers 16 countries with volumes to 1998 and forecasts to 2003. Contact Zenith International on tel +44 (0)1225 327900, fax +44 (0)1225 327901
Notes for Editors
1. For further information, please contact:
Jason Holway, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
Tel +44 (0)1225 327900 Fax +44 (0)1225 327901