Premium bottled water growth rises to 6% globally

Global growth in the premium water market increased to 6% in 2015, according to a new report from leading food and drink consultancy Zenith International. Premium water sales of 10.7 billion litres accounted for 5% of global packaged water by volume and 12% by value, at US$14.6 billion.

The top 5 global premium water brands – Evian, Vittel, Volvic, San Pellegrino and Gerolsteiner – are collectively responsible for 46% of volume. Danone and Nestlé continue to lead the market, owning 4 of the top 5 between them.

“Premium bottled water is most popular in West Europe and North America,” commented Portia Rifat, Zenith Senior Market Analyst. “Asia Pacific and the Middle East are providing emerging opportunities for a growing number of manufacturers. Rising disposable income in these regions, coupled with often poor quality tap water, serve to increase the appeal of premium water amongst consumers,” she concluded.

Zenith forecasts that the global market for premium water will reach 12.4 billion litres by 2018. Growth will come from improving economies in mature markets and middle-class consumers upgrading from mainstream to premium brands in emerging markets.

The 2016 Zenith Premium Water Report contains over 110 pages of market commentary, charts, tables and company profiles. New to 2016 is channel segmentation. A full 86 country database is available separately. Contact Zenith International on +44 (0)1225 327900 or e-mail info@zenithinternational.com.

Notes for Editors

1. Two charts are attached for publication

2. For further information, please contact:

Monika Fedor, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900, f +44 (0)1225 327901