Zenith Global - Home
  • About us
  • Consulting services
  • Market insights
  • Events
  • News
  • Contact
  • Our team
  • Case studies
  • Careers
  • Community
  • Commercial Consulting
    • Market and category research
    • International expansion and market entry
    • Commercial strategy development
    • Partner search, recommendations and connections
  • Transaction Services
    • Due diligence
    • Acquisitions and target search
    • Valuation
    • Business sale and divestment
  • Water & Environment
    • Water source search development and sustainability
    • Water source inspection testing rehabilitation
    • Source vulnerability assessment
    • Groundwater protection and risk management
    • Water quality troubleshooting
    • Due diligence
    • Regulatory advice
    • Water stewardship
  • Operations Consulting
    • Design consultation
    • Feasibility
    • Operational excellence
    • Capital projects
  • Associates
  • Reports
  • Globaldrinks
  • Mergers & acquisitions
  • Upcoming events
  • Past events
  • Sponsorship
  • Industry news
    • Daily news subscription
  • Press releases
  • Blogs
  • About us
  • Consulting services
  • Market insights
  • Events
  • News
  • Contact
  • About Us
  • Our team
  • Case studies
  • Careers
  • Community
  • Consulting Services
  • Commercial Consulting
  • Transaction Services
  • Water & Environment
  • Operations Consulting
  • Associates
  • Commercial Consulting
  • Market and category research
  • International expansion and market entry
  • Commercial strategy development
  • Partner search, recommendations and connections
  • Transaction Services
  • Due diligence
  • Acquisitions and target search
  • Valuation
  • Business sale and divestment
  • Water & Environment
  • Water source search development and sustainability
  • Water source inspection testing rehabilitation
  • Source vulnerability assessment
  • Groundwater protection and risk management
  • Water quality troubleshooting
  • Due diligence
  • Regulatory advice
  • Water stewardship
  • Operations Consulting
  • Design consultation
  • Feasibility
  • Operational excellence
  • Capital projects
  • Market Insights
  • Reports
  • Globaldrinks
  • Mergers & acquisitions
  • Events
  • Upcoming events
  • Past events
  • Sponsorship
  • News
  • Industry news
  • Press releases
  • Blogs
  • Industry news
  • Daily news subscription
  • News
  • Premium water adds global growth and value
News
  • Industry news
    • Daily news subscription
  • Press releases
  • Blogs
5th December 2014

Premium water adds global growth and value

After two years of decline following the global economic downturn, premium water recorded its fourth consecutive year of growth in 2013. A new study by leading food and drink consultancy Zenith International reports that worldwide sales of premium water advanced by 3.6% in 2013 to 10.5 billion litres, taking its overall retail value to almost €11 billion.

Gains over the past year have been driven by strong market performance throughout Asia Pacific and the Middle East, where rising levels of disposable income have allowed consumers to trade up from mainstream products to those offering a perceived higher quality. The poor quality of some tap water and the increased popularity of sparkling water in key regions have also contributed to this growth. In China, consumption of premium water has more than doubled since 2010.

“In mature markets, improving economic conditions are encouraging shoppers to loosen their purse strings,” commented Zenith Market Intelligence Consultant Simon Redwood. “In emerging markets, the growing middle class often views premium water as reaffirming social status on top of providing a safe, good tasting alternative to tap water or local brands.”

Zenith forecasts that the global market for premium water will rise further to 12.7 billion litres by 2018. “More consumers are coming to understand the importance of hydration. All packaged water is expected to see continued strong growth and premium water is set to benefit as a result,” concluded Simon Redwood.

The Zenith 2014 Premium Water Report contains 112 pages of charts, tables and commentary including a focus on five key markets: China, Germany, Japan, UAE and USA. Contact Zenith International on +44 (0)1225 327900 or email info@zenithinternational.com.

Notes for Editors:

1. Two charts are attached for publication.

2. For further information, please contact:

Nick Crossland or Simon Redwood, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900, f +44 (0)1225 327901

  • Terms and conditions
  • Privacy policy
  • Cookies
  • Terms of use
  • Standards and policies
Address
Zenith Global Ltd
7 Kingsmead Square
Bath
BA1 2AB
United Kingdom
Phone +44 (0)1225 327900
Email info@zenithglobal.com
  • Zenith on facebook
  • Zenith on twitter
  • Zenith on linkedin
Copyright Zenith Global Ltd 2021 Registered in England no. 2596583