Targeting bottled water at children
With global bottled water sales consistently rising by more than 5% a year, companies are increasingly turning their attention to new segments and new consumers. There are now over 50 brand variants around the world dedicated to children, with a combination of child friendly bottles, caps and labels.
A new report by global market specialists at Zenith International profiles these brands across six geographic regions worldwide, providing a comprehensive review of current trends and offering market insights for companies exploring potential opportunities for product ranges targeted at children.
“There is undoubtedly growing relevance for bottled water targeted at children,” commented Zenith Chairman Richard Hall. “Good hydration is so important for children, especially in helping their concentration at school. Making water appealing can also help in the quest to avoid greater child obesity.”
Zenith is a leading global consultancy, specialising in the food and drink sector for over 20 years. This year, Zenith will host a series of events bringing together key retailers, industry leaders, innovators, opinion formers and analysts shaping the bottled water sector. These include its 11th Global Bottled Water Congress in Budapest during October, its 23rd UK Bottled Water Industry Conference in London during November and a new Premium Waters Conference in Dubai during December. For more information, visit http://www.zenithinternational.com/events.
The 2014 Zenith Report on Global Children’s Bottled Water contains an overview of global trends and features profiles on over 50 products targeted at children across 6 geographic regions. Call Zenith International on +44 (0)1225 327900 or e-mail info@zenithinternational.com.
Note for Editors:
- For further information, please contact:
Christina Fritts, Consultant, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900, f +44 (0)1225 327901
zenithinternational.com