UK energy and sports drinks market tops £750 million
Retailers are given credit for taking UK sales of energy and sports drinks above £750 million last year, in a special briefing prepared by market experts Zenith International. But they are also told about huge opportunities still being missed and how to take advantage.
The briefing highlights three key brands as providing the main impetus - Red Bull, Lucozade Energy and Lucozade Sport. Functional energy drinks are leading the way, more than doubling in volume and value since 1999. Sports drinks are also up 50% in the past two years.
Yet 17% of retail outlets and 57% of on premise outlets still do not list any energy or sports drinks, according to research by ACNielsen. 31% of major supermarkets were found to be losing sales through out of stocks in a recent trade survey. The two principal brands, Red Bull and Lucozade Energy, are the most starved of space.
Nine significant new market developments in 2001 are analysed: the launch of Powerade; the advance of retailer own labels; the growth of diet variants; the move to multipacks; more specific targeting of drivers; the arrival of organic energy drinks; new emphasis on flavours; dedicated systems for bars; and innovative new packaging shapes.
Ultimately, however, the briefing urges that retailers must first focus on the basics to energise their profits: "Ensure enough space for the leading brands to prevent out of stocks on the highest cash margins in the soft drinks fixture."
The Zenith International 2002 Retailer Briefing on UK Energy and Sports Drinks, price £50. Tel +44 (0)1225 327900 Fax +44 (0)1225 327901 e-mail info@zenithinternational.com
Notes for Editors
For further information, please contact:
Richard Hall or Gary Roethenbaugh, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
Tel +44 (0)1225 327900 Fax +44 (0)1225 327901
The briefing highlights three key brands as providing the main impetus - Red Bull, Lucozade Energy and Lucozade Sport. Functional energy drinks are leading the way, more than doubling in volume and value since 1999. Sports drinks are also up 50% in the past two years.
Yet 17% of retail outlets and 57% of on premise outlets still do not list any energy or sports drinks, according to research by ACNielsen. 31% of major supermarkets were found to be losing sales through out of stocks in a recent trade survey. The two principal brands, Red Bull and Lucozade Energy, are the most starved of space.
Nine significant new market developments in 2001 are analysed: the launch of Powerade; the advance of retailer own labels; the growth of diet variants; the move to multipacks; more specific targeting of drivers; the arrival of organic energy drinks; new emphasis on flavours; dedicated systems for bars; and innovative new packaging shapes.
Ultimately, however, the briefing urges that retailers must first focus on the basics to energise their profits: "Ensure enough space for the leading brands to prevent out of stocks on the highest cash margins in the soft drinks fixture."
The Zenith International 2002 Retailer Briefing on UK Energy and Sports Drinks, price £50. Tel +44 (0)1225 327900 Fax +44 (0)1225 327901 e-mail info@zenithinternational.com
Notes for Editors
For further information, please contact:
Richard Hall or Gary Roethenbaugh, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
Tel +44 (0)1225 327900 Fax +44 (0)1225 327901