UK soft drinks sales break £10,000 million barrier
The new 2003 UK Soft Drinks Report from leading drinks consultancy Zenith International reveals that UK soft drinks consumption rose by over 5% in 2002 to 13.1 billion litres, translating into a retail value of £10,200 million.
Carbonates are the largest and most widely consumed group of soft drinks, with the launch of brand extensions such as Diet Coke with Lemon, Fanta Fruit Twist and Pepsi Twist providing a major boost to growth. Zenith Research Director Gary Roethenbaugh commented: "Innovation is key to sustaining interest in soft drinks and stimulating demand. This has been taken up by the major carbonated soft drinks manufacturers as they struggle to match the rise of bottled water and still drinks."
Indeed, the still drinks market achieved the highest percentage growth in 2002, aided by the success of Robinsons Fruit Shoot and the relaunch of Powerade. Bottled water once again had a strong year, as more consumers turn to healthier lifestyles. Dilutable squashes and cordials also performed well. Fruit juice/nectars was the only category failing to achieve gains in 2002 after strong growth in the previous three years. According to Gary Roethenbaugh: "Consumers are becoming increasingly sophisticated, searching for products that meet their own particular needs above and beyond simply quenching their thirst. Health benefits, functionality and uniqueness are all attributes that consumers are beginning to search for in their soft drink purchases."
Zenith expects the UK soft drinks industry to see a steady advance in consumption during the next five years, climbing at an annual rate of 4% to 15.7 billion litres by 2007. "The soft drinks industry and what it offers to the consumer are definitely changing. No longer simply directed at children, soft drinks are playing an increasingly important and responsive role in our daily lives," concluded Gary Roethenbaugh.
The 2003 Zenith UK Soft Drinks Report contains 158 pages with 25 year market overview, 57 detailed tables/charts and 50 company profiles. Contact Zenith International on tel +44 (0)1225 327900, fax +44 (0)1225 327901 or e-mail info@zenithinternational.com
For further information, please contact:
Gary Roethenbaugh or Paul Tarling, Zenith International Ltd
7 Kingsmead Square Bath BA1 2AB United Kingdom
t +44 (0)1225 327900 w f +44 (0)1225 327901
zenithinternational.com
Carbonates are the largest and most widely consumed group of soft drinks, with the launch of brand extensions such as Diet Coke with Lemon, Fanta Fruit Twist and Pepsi Twist providing a major boost to growth. Zenith Research Director Gary Roethenbaugh commented: "Innovation is key to sustaining interest in soft drinks and stimulating demand. This has been taken up by the major carbonated soft drinks manufacturers as they struggle to match the rise of bottled water and still drinks."
Indeed, the still drinks market achieved the highest percentage growth in 2002, aided by the success of Robinsons Fruit Shoot and the relaunch of Powerade. Bottled water once again had a strong year, as more consumers turn to healthier lifestyles. Dilutable squashes and cordials also performed well. Fruit juice/nectars was the only category failing to achieve gains in 2002 after strong growth in the previous three years. According to Gary Roethenbaugh: "Consumers are becoming increasingly sophisticated, searching for products that meet their own particular needs above and beyond simply quenching their thirst. Health benefits, functionality and uniqueness are all attributes that consumers are beginning to search for in their soft drink purchases."
Zenith expects the UK soft drinks industry to see a steady advance in consumption during the next five years, climbing at an annual rate of 4% to 15.7 billion litres by 2007. "The soft drinks industry and what it offers to the consumer are definitely changing. No longer simply directed at children, soft drinks are playing an increasingly important and responsive role in our daily lives," concluded Gary Roethenbaugh.
The 2003 Zenith UK Soft Drinks Report contains 158 pages with 25 year market overview, 57 detailed tables/charts and 50 company profiles. Contact Zenith International on tel +44 (0)1225 327900, fax +44 (0)1225 327901 or e-mail info@zenithinternational.com
For further information, please contact:
Gary Roethenbaugh or Paul Tarling, Zenith International Ltd
7 Kingsmead Square Bath BA1 2AB United Kingdom
t +44 (0)1225 327900 w f +44 (0)1225 327901
zenithinternational.com