Zenith Global - Home
  • About us
  • Consulting services
  • Market insights
  • Events
  • News
  • Contact
  • Our team
  • Case studies
  • Careers
  • Community
  • Commercial Consulting
    • Market and category research
    • International expansion and market entry
    • Commercial strategy development
    • Partner search, recommendations and connections
  • Transaction Services
    • Due diligence
    • Acquisitions and target search
    • Valuation
    • Business sale and divestment
  • Water & Environment
    • Water source search development and sustainability
    • Water source inspection testing rehabilitation
    • Source vulnerability assessment
    • Groundwater protection and risk management
    • Water quality troubleshooting
    • Due diligence
    • Regulatory advice
    • Water stewardship
  • Operations Consulting
    • Design consultation
    • Feasibility
    • Operational excellence
    • Capital projects
  • Associates & Sustainability
  • Reports
  • Globaldrinks
  • Mergers & acquisitions
  • Upcoming events
  • Past events
  • Sponsorship
  • Industry news
    • Daily news subscription
  • Press releases
  • Blogs
  • About us
  • Consulting services
  • Market insights
  • Events
  • News
  • Contact
  • About Us
  • Our team
  • Case studies
  • Careers
  • Community
  • Consulting Services
  • Commercial Consulting
  • Transaction Services
  • Water & Environment
  • Operations Consulting
  • Associates & Sustainability
  • Commercial Consulting
  • Market and category research
  • International expansion and market entry
  • Commercial strategy development
  • Partner search, recommendations and connections
  • Transaction Services
  • Due diligence
  • Acquisitions and target search
  • Valuation
  • Business sale and divestment
  • Water & Environment
  • Water source search development and sustainability
  • Water source inspection testing rehabilitation
  • Source vulnerability assessment
  • Groundwater protection and risk management
  • Water quality troubleshooting
  • Due diligence
  • Regulatory advice
  • Water stewardship
  • Operations Consulting
  • Design consultation
  • Feasibility
  • Operational excellence
  • Capital projects
  • Market Insights
  • Reports
  • Globaldrinks
  • Mergers & acquisitions
  • Events
  • Upcoming events
  • Past events
  • Sponsorship
  • News
  • Industry news
  • Press releases
  • Blogs
  • Industry news
  • Daily news subscription
  • News
  • UK water drinks market flows back
News
  • Industry news
    • Daily news subscription
  • Press releases
  • Blogs
23rd March 2021 Market Insights Events Water

UK water drinks market flows back

The UK water drinks market took a big hit from the coronavirus outbreak last year, but is set to recover quickly, according to the latest UK Water Drinks Market reports from Zenith Global, the global food and drink experts.

UK consumption of plain water fell by 9% in 2020 to 3.2 billion litres. Volumes of flavoured and functional water drinks were down by 12% to 450 million litres. Sales values dropped even further, by 25% for both plain and flavoured/functional waters.

“This is hardly surprising,” commented Zenith Global Chairman Richard Hall. “Bottled water is especially popular in restaurants, which were closed for large parts of the year. The convenience of portable hydration is a key priority for people at work and on the move, which became curtailed by requirements to stay at home. The absence of tourism was another factor.”

Despite this, the number of people consuming water drinks has remained strong and the popularity of natural source waters was reflected by increased consumption at home.

Among other insights presented at the UK Water Drinks Conference online today:

  • Sparkling water volumes grew by 4% to 560 million litres in 2020, as people sought its extra attraction with meals at home.
  • E-commerce advanced strongly, as did sales of larger family packs for still water.
  • Supermarket brand sales increased to 50% of plain water volume.

Zenith forecasts that 2021 will bring some relief, but not completely, with the market recovering half way this year and more fully in 2022.

“We expect renewed volume growth this year, amounting to 4% for all water drinks. Value growth will be higher as offices and restaurants re-open. 2022 will be the year to look for full rehydration of the nation,” Richard Hall added.

“As to the longer term future, it’s clear that proper hydration is important for people’s health. The trend is for greater frequency, greater choice and greater extension of water drinks into other benefits such as flavour and function. Greater concerns over calories and obesity add to the positives for water.

“Covid has also made people even more conscious of the environment. We expect pressure to continue growing for recycling and recycled content as well as dispense and refill solutions,” he concluded.

The complete Zenith UK Water Drinks reports will be issued shortly, with full details available at zenithglobal.com/market-insights/reports.

Note for Editors

For further information, please contact:

Richard Hall or Christina Avison, Zenith Global Ltd

7 Kingsmead Square, Bath BA1 2AB, United Kingdom

t +44 (0)1225 327900 w zenithglobal.com

Upcoming events
Adobe Stock 235768312
Find out more about this event
Event 15th Global Dairy Congress
14th-16th Jun
Laval near Paris, France

Join dairy industry leaders from around the world at the 15th Global Dairy Congress, hosted in Laval near Paris, France - home to the world’s largest dairy group, Lactalis. This three-day event includes a tour of the world’s biggest Camembert cheese factory, two days of conference sessions, a gala awards dinner and extensive networking opportunities. Delegates will hear from key international and regional manufacturers, analysts and innovators, covering a range of key issues for the global dairy industry.

Full details + Add to calendar
Samara doole pea Tni Zs U Qs unsplash
Find out more about this event
Award Global Water Drinks Awards 2022
Jun-Sep

The industry's only Global Water Drinks Awards celebrate excellence and innovation across every category of the water drinks industry worldwide. The awards are a great way to enhance your brand and ensure your product, concept or campaign is recognised on an international scale. The awards will open for entries on 21 June and run until 23 September 2022. Winners will be announced at Zenith Global's 19th Global Water Drinks Congress in November 2022.

Full details + Add to calendar
  • Terms and conditions
  • Privacy policy
  • Cookies
  • Terms of use
  • Standards and policies
Address
Zenith Global Ltd
7 Kingsmead Square
Bath
BA1 2AB
United Kingdom
Phone +44 (0)1225 327900
Email info@zenithglobal.com
  • Zenith on twitter
  • Zenith on linkedin
Copyright Zenith Global Ltd 2022 Registered in England no. 2596583