UNESDA partners 2007 beverage innovation awards
UNESDA, the Union of European Beverages Associations, has agreed to partner the 2007 beverage innovation awards, announced at the end of August by Zenith International Publishing.
The awards present a unique opportunity to celebrate innovation in the non-alcoholic beverages industry. The ten categories are in two sections: an online product innovation section inviting votes from the industry on www.beverage-innovation.com; and a judging panel section with categories ranging from sustainability, ingredients and health to packaging and marketing.
Winners will be announced and awards presented at a gala dinner at the Casino de Madrid, during the third InnoBev Global Soft Drinks Congress in March 2007. The Congress, organised by Zenith International, will be held at the Westin Palace Hotel, Madrid from 6 to 8 March 2007 and will follow the same successful formula as the two previous events in Amsterdam and Budapest with delegates from 50 countries.
"The pace of the non-alcoholic drinks industry's response to the changing consumer landscape through innovation fills the pages of each issue of beverage innovation magazine and the 2007 beverage innovation awards offer a chance for peer review and expert opinion of this industry's achievements over the past 18 months," said Zenith International Publishing Managing Editor Bill Bruce. "UNESDA's decision to partner the awards is a natural fit as its 'Variety and Choice' proposition precisely defines the industry's success in delivering solutions which satisfy both consumers and regulators alike."
"UNESDA is delighted to partner beverage innovation in this exciting awards scheme which aims to champion innovation in the non-alcoholic beverages industry," added UNESDA Secretary General Alain Beaumont. "Beverage innovation magazine has been UNESDA's Media Partner since the beginning of the year and it is only natural that we would choose to extend this relationship to encompass the awards.
The industry has responded to the challenges in the marketplace and is successfully delivering the UNESDA commitments by providing variety and choice through innovation. With this award scheme we are looking forward to showcasing some of the best examples of innovation in the European beverages industry."
Full details and entry forms for the awards are available at www.beverage-innovation.com.
Beverage innovation magazine is published 10 times a year by Zenith International Publishing.
Note for Editors
For further information about UNESDA, please visit www.unesda.org