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  • Weather changes impact West Europe bottled water
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4th November 2004

Weather changes impact West Europe bottled water

West Europe’s bottled water market continues to represent a long term growth opportunity, according to leading drinks consultancy and bottled water specialists Zenith International. Boosted by a summer heat wave, consumption soared by 10% in 2003 to 44 billion litres. Despite poor weather in 2004 and some markets reaching maturity, bottled water’s virtues of convenience and hydration ensure that it remains a primary choice for many consumers.

Zenith Research Director Gary Roethenbaugh elaborated: "Although 2004 is struggling to match the levels of last year's heatwave, it is faring better when compared with the trend up to 2002. Bottled water remains a robust beverage category and a must have accessory for people constantly on the move as lifestyles become more hectic."

Key findings of Zenith’s 2004 West Europe Bottled Water report include news that:

Six countries saw double digit growth in 2003:

Denmark, Ireland, Switzerland, the United Kingdom, Germany and Sweden.

Italy, Germany and France held on to a combined share above 70%.

Average consumption rose to 112 litres per person, led by Italy at 189 litres per person.

PET climbed to 71% of total volume, while still water reached a 58% share.

Nestlé and Danone were the two leading companies, followed by San Benedetto and Castel.

"2003 will certainly be remembered for its long hot summer," added Gary Roethenbaugh. "Key market developments so far in 2004 are downward pricing pressures in favour of discounters and supermarket own labels, offset partly by a migration towards flavoured and functional waters.”

Looking to the next five years, Zenith expects average annual growth of approaching 3% across West Europe. Factoring in a severe slowdown in 2004, its forecast anticipates sales volumes rising a further 15% to pass 50 billion litres by 2008.

The 2004 Zenith Report on West Europe Bottled Water contains 135 pages including 21 market and industry overview tables, 16 detailed country profiles, ranking of top 50 national operators and full market analysis. Contact Zenith International on tel +44 (0)1225 327900, fax +44 (0)1225 327901 or e-mail info@zenithinternational.com

For further information, please contact:

Gary Roethenbaugh, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900 f +44 (0)1225 327901
zenithinternational.com
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