West Europe point of use market five times size of five years ago
Almost 100,000 new point of use coolers were installed in West Europe last year, taking the total above 400,000, according to the 2006 West Europe Point of Use Coolers report from leading beverage consultancy Zenith International. 2005 was the sixth consecutive year that annual growth exceeded 30%, bringing the market to five times its size just five years ago.
Also known as plumbed-in or mains-fed coolers, point of use (POU) systems purify and chill mains tap water, offering a continuous water supply. Activities across Europe are primarily focused on offices, representing 60% of all installations. The remainder are mainly in factories, hospitals and schools, with home use beginning to emerge as well.
"Yet again the POU market has delivered outstanding growth, driven by the demand for filtered and chilled water in a quality working environment," commented Zenith Research Director Gary Roethenbaugh. "Five years ago, most employers were installing bottled water coolers to help hydrate their staff. But today point of use coolers are often the unit of choice."
The POU share of total cooler placements has risen from 7% in 2000 to 18% in 2005. Zenith attributes this strong demand to a number of factors. Economic stability, greater recognition of water's hydration and health benefits and the development of bottled water coolers have provided the foundation. POU sales and marketing have boosted awareness, particularly in terms of its cost savings and convenience.
Accounting for 37% of all POU units, the United Kingdom remains the largest national market by some distance, with Zenith tracking more than 150 companies operating there. Continuing UK growth of 30% a year has underpinned the success of the European industry. Italy and France rank second and third, with shares of 13% and 12% respectively. Ireland and Germany complete the top five.
"Like many high growth markets, the POU industry is attracting large numbers of new operators and remains highly fragmented. The pressure is on to reach critical mass through organic growth and increased opportunity for acquisitions", concluded Gary Roethenbaugh.
Zenith forecasts strong double digit growth up to 2010, taking the total number of units to more than one million and a 27% share of the overall cooler market.
The 2006 Zenith Report on West Europe Point of Use Coolers contains 407 pages including 183 company profiles, full company rankings, 22 market overview tables and a detailed market commentary. Contact Zenith International on tel +44 (0)1225 327900 or e-mail info@zenithinternational.com.
For further information, please contact:
Gary Roethenbaugh or Stuart Foxon, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900 f +44 (0)1225 327901
zenithinternational.com
Also known as plumbed-in or mains-fed coolers, point of use (POU) systems purify and chill mains tap water, offering a continuous water supply. Activities across Europe are primarily focused on offices, representing 60% of all installations. The remainder are mainly in factories, hospitals and schools, with home use beginning to emerge as well.
"Yet again the POU market has delivered outstanding growth, driven by the demand for filtered and chilled water in a quality working environment," commented Zenith Research Director Gary Roethenbaugh. "Five years ago, most employers were installing bottled water coolers to help hydrate their staff. But today point of use coolers are often the unit of choice."
The POU share of total cooler placements has risen from 7% in 2000 to 18% in 2005. Zenith attributes this strong demand to a number of factors. Economic stability, greater recognition of water's hydration and health benefits and the development of bottled water coolers have provided the foundation. POU sales and marketing have boosted awareness, particularly in terms of its cost savings and convenience.
Accounting for 37% of all POU units, the United Kingdom remains the largest national market by some distance, with Zenith tracking more than 150 companies operating there. Continuing UK growth of 30% a year has underpinned the success of the European industry. Italy and France rank second and third, with shares of 13% and 12% respectively. Ireland and Germany complete the top five.
"Like many high growth markets, the POU industry is attracting large numbers of new operators and remains highly fragmented. The pressure is on to reach critical mass through organic growth and increased opportunity for acquisitions", concluded Gary Roethenbaugh.
Zenith forecasts strong double digit growth up to 2010, taking the total number of units to more than one million and a 27% share of the overall cooler market.
The 2006 Zenith Report on West Europe Point of Use Coolers contains 407 pages including 183 company profiles, full company rankings, 22 market overview tables and a detailed market commentary. Contact Zenith International on tel +44 (0)1225 327900 or e-mail info@zenithinternational.com.
For further information, please contact:
Gary Roethenbaugh or Stuart Foxon, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900 f +44 (0)1225 327901
zenithinternational.com