Zenith Chairman to advise on BBC series
BBC Television has asked Zenith International Chairman Richard Hall to work as Series Consultant for three one hour BBC Money Programme documentaries to be broadcast in the autumn of 2010.
With the working title of “The Brands That Feed Usâ€Â, the programmes will chart the changes in the British diet and food industry since the end of the Second World War.
Each programme will focus on a particular food category as the background to discussing developments in everything from affordability and marketing to health and the environment. The three chosen product sectors are cereals, yogurt and bottled water.
“When you look back over the past 65 years, it’s amazing how far we’ve come from government control and rationing to worldwide choice and multinational brandingâ€Â, commented Richard Hall.
“The BBC is fielding a very senior team of producers and researchers and I am delighted to be associated with what everyone hopes will become a definitive review of our changing habits,†he continued.
“Of equal interest will be the many questions that remain to be answered about future trends and priorities. How different will the world look in another 20 years and who will retain the initiative – public policy, private business or the individual consumer ?†he concluded.
For further information, please contact:
Richard Hall, Chairman, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900, f +44 (0)1225 327901
zenithinternational.com
