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  • Zenith launches functional drinks website
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4th November 2004

Zenith launches functional drinks website

Europe's leading drinks consultancy Zenith International has announced the launch of a new website dedicated to the functional drinks sector, located at www.functionaldrinksnews.com.

Zenith has tracked innovation in functional drinks since it began to accelerate in the mid 1990s. Zenith’s portfolio of international functional soft drinks reports and its fortnightly functionaldrinks newsletter combine to provide product developers and suppliers with in-depth market analysis, competitive intelligence and breaking news on this dynamic and profitable category. All can be accessed online at www.functionaldrinksnews.com.

Zenith’s most recent functional soft drinks reports include West Europe Energy Drinks 2004, West Europe Sports Drinks 2004 and West Europe Functional Soft Drinks 2004. The functionaldrinks newsletter is now approaching its 50th issue. Issued 25 times a year, it has become essential reading for companies seeking specialist news, analysis and statistics on the functional drinks market globally.

"The functional soft drinks market has consistently outperformed other soft drinks categories in recent years and is attracting increasing interest from beverage multinationals and entrepreneurs, enticed by the prospect of potential high margins and competitive advantage," commented Zenith Research Director Gary Roethenbaugh.

Functional soft drinks are defined as products that provide a health benefit beyond their basic nutritional content, by virtue of their physiologically active added components. Zenith tracks four main functional soft drinks categories: enriched beverages, such as juices and waters with added vitamins and minerals; sports drinks; energy drinks; and nutraceuticals, with targeted ingredients considered to provide specific medical or health benefits. The functionaldrinks newsletter also covers dairy innovations such as probiotic and other enhanced milk or yogurt based drinks.

Visitors to the new www.functionaldrinksnews.com website are able to register for free weekly news updates and a free trial of Zenith’s groundbreaking functionaldrinks newsletter.


Note for Editors

For further information, please contact:

Gary Roethenbaugh or Sophie Carkeek, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900 f +44 (0)1225 327901
zenithinternational.com
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