Zenith launches Springboard for food and drink start-ups
A new advisory service to accelerate the growth of food and drink brand start-ups has been launched by specialist consultancy Zenith International under the name of Zenith Springboard.
Unlike many start-up consultancies, Zenith Springboard will offer tailored solutions focusing on the specific needs of clients. It will provide a full range of commercial and technical services including market data, business planning, product formulation and route to market in affordable packages, designed to improve the chances of success.
Paul Martin, former CEO and Director of numerous successful start-ups and his own consulting business, will head up the consultancy and will be supported by Zenith’s extensive international consulting team alongside various partnerships across finance, ingredients, production, packaging and distribution.
“Almost all successful food and beverage entrepreneurs say they wish someone had told them about vital basic lessons, shortcuts or pitfalls sooner,” commented Zenith Springboard Principal Consultant Paul Martin. “Our aim is to offer those valuable insights and solutions with the minimum of fuss right through from the initial product idea to retailer strategies and rollout programmes.”
“Our combined experience of working with ambitious start-ups and early stage new businesses is such that we want to become the ‘go to’ team for food and beverage entrepreneurs,” added Zenith International Commercial Director Matt Wilton. “We will strive to answer initial questions at minimal cost and then develop affordable projects that deliver swift and effective results.”
Zenith Springboard will be based in the United Kingdom and will work with clients worldwide through Zenith’s network across 70 countries.
For more information on Zenith Springboard click here
Notes for Editors
- A logo is attached for publication.
- For further information, please contact:
Simon Johnson, Zenith International Ltd
7 Kingsmead Square, Bath BA1 2AB, United Kingdom
t +44 (0)1225 327900, f +44 (0)1225 327901