Commercial strategy development - DairyCommercial Consulting
Zenith Global carried out a dairy ingredients market assessment for a European dairy ingredients supplier, who had concerns regarding its ongoing strategy relative to changes in the global landscape.
A global market assessment was completed, covering a number of dairy ingredient categories. Changes in customer/consumer demand, dairy ingredients’ use and consumption were analysed; as were trade dynamics between import, export and in-region production.
Zenith Global supported the company’s strategy review by analysing and profiling the competitive set, quantifying the growth potential of the different dairy ingredients analysed; highlighting product specifications and applications; as well as investigating the end user requirements; ingredient innovation; and the available distribution networks and channels.
This comprehensive report provided the company with up-to-date market data as well as the insights required to undertake a full strategic review.