I didn’t make this up. The answer is really quite shocking.
Nielsen has just undertaken a Sugar Tax Survey of 500 UK consumers. How many do you think were aware that the new levy in April 2018 only applies to soft drinks ?
Well, some 8 out 10 knew about the tax.
Two thirds thought it applies to confectionery, 59% said chocolate, 57% picked out biscuits and 56% selected cakes.
28% did not think it applies to soft drinks at all.
And the number who correctly knew it only affects soft drinks ? 0%. 0 people. No one. Not even one.