New analysis from the US-based International Bottled Water Association finds that: “Since 2006, approximately 69% of the growth in bottled water consumption has come from people switching from carbonated soft drinks and fruit drinks.”
An IBWA survey of consumer views shows:
• 93% want bottled water available where other drinks are sold
• 89% drink bottled water on the go
• 82% of employed Americans drink bottled water at work
• 75% drink bottled water at home.
These figures speak volumes.