20% of wine in France online
That’s what has been predicted within 5 years. In 2015, 10% of all wine sales in France were made online, compared with 12% for clothing and just 3% for food.
The value of wine sold on the internet in 2016 is forecast to be 1,600 million euros, almost 4 times the 410 million euros achieved 5 years ago in 2011.
The average basket of wine purchased online is a highly attractive 200 euros.
These current market figures came from Kedge Business School as reported in the November 2016 issue of Rayon Boissons.