20 years from now

What will be the same ? What will be different ? How much will be familiar from today ? How much will be entirely new ?

I have to give two presentations next month and I’d like your help, please. One has to look 10 years ahead. The second has to look 20 years ahead.

I’ll try to cover population, consumers, markets, products, industry, packaging, pricing, marketing, retailing and the environment.

If you have any material you can send, views of your own or questions you would like answered, please do send them to me – either to bevblog.net or to my direct email rhall@zenithinternational.com.

My own view is that almost everything which will happen in the next 5 years can be seen somewhere in the world already. We can have a very good idea of 10 years into the future by a combination of projection and insight. But in 20 years, there will be some changes that we cannot predict, so I need your inspiration and imagination.

I’ll share my two presentations with all contributors, when they’re complete. I look forward to hearing from you.

Happy Valentine’s Day. I wonder how we’ll be in touch in 20 years.