$45 a litre for soft drink

Well, it’s summer and that always produces silly season stories.

I recall a bottled water retailing for around $50 a litre, namely Bling with Swarovski crystals. I had yet to see a juice drink at such a price. Until now.

In Britain, the PomeGreat range has introduced a super strength concentrate, which will sell online at £30 for a 1 litre bottle to make 33 servings when diluted.

I look forward to your other examples. Maybe there are many. I suspect not.