Alcohol without alcohol

Two recent announcements by global alcohol leaders have highlighted the opportunity for adult drinks with less or no alcohol.

Anheuser-Busch has predicted no and low alcohol beers will account for 20% of its sales by 2025. This compares with a market share of just 2.5% for beer up to 2.8% alcohol by volume in 2014.

After investing in a new UK non-alcoholic spirit called Seedlip in July, Diageo Chief Executive Ivan Menezes commented: “We want to be at the front-end of this … We want to stay in this consumer space where our brands play. We’re not interested in getting into the soft drinks space.”