Aqua abuse

Some years ago, I reported a product called Aqua Drops to the UK Advertising Standards Authority because its marketing made claims about hydration, when in fact it was just a boiled sweet. The Advertising Standards Authority said the claim should be dropped. And Aqua Drops has now dropped out of the market.

Now we have a new product called Aqua-tine, “a liquid nicotine drink mix that e-cigarette users are adding to their beverages when they are unable to smoke or vape.” What has it to do with Aqua ? Nothing at all in my opinion.

There is a mere 2.4 ml of liquid in each packet. At least it is not making any claims about hydration. But I do think the name is inappropriate.