BIG CHANGE IN WHAT AMERICANS DRINK
Checking through some trend analysis over the summer, I paused again at a set of figures I questioned when I first read them. They come from the admirable Beverage Digest newsletter and tell quite a tale. They are in US gallons per person for 2007 and 2008. The key findings are these:
- Carbonated soft drinks lead, but declined by 2 gallons.
- Bottled water was second in 2007, but dropped by 1 gallon in 2008.
- As a result, bottled water fell to third place behind beer.
- Tap water gained all three of these lost gallons.