In the latest edition of water innovation magazine, there is news of:
- B’lue, a new enhanced water range from India and
- Belu, a UK water brand which has just launched a green glass bottle with 70% recycled content.
Last week, I was researching markets in Africa, including Angola, where:
- Blue is the leading local soft drinks range, with orange as one of its most popular flavours.
And just yesterday, I read about:
- Forza Blu, a new energy drink launched by the Italian Navy to help raise funds in the face of Government spending cuts.
Seems everyone is singing a rainbow of blues.