Blues Brothers

In the latest edition of water innovation magazine, there is news of:

• B’lue, a new enhanced water range from India and
• Belu, a UK water brand which has just launched a green glass bottle with 70% recycled content.

Last week, I was researching markets in Africa, including Angola, where:

• Blue is the leading local soft drinks range, with orange as one of its most popular flavours.

And just yesterday, I read about:

• Forza Blu, a new energy drink launched by the Italian Navy to help raise funds in the face of Government spending cuts.

Seems everyone is singing a rainbow of blues.