What makes a breakthrough innovation ? For the United States, Nielsen sets some good criteria: a new value proposition, $50 million sales in year 1, at least 90% of year 1 sales in year 2.
Out of 20,000 new product launches in the past 4 years, how many do you think achieved this ? The answer is 74. 12 were added in 2014. Of these, 5 were in food, 4 in drinks, 1 in personal care, 1 in household and 1 in petcare.
The drinks rankings were:
5 Monster Energy Ultra Monster
6 Mountain Dew Kickstart PepsiCo
8 Redd’s Apple Ale MillerCoors
10 Red Bull Editions Red Bull