Carbon footprint of beer
There are three schools of thought on carbon footprint labelling for products:
• Wait until everyone agrees a common specification of what to calculate.
• Wait until everyone agrees more comprehensive criteria for full sustainability labelling.
• Just do it, then improve it, with consumers building an understanding over time.
I subscribe to the third approach, while aspiring to the second objective.
So, since there have been relatively few new initiatives in the past couple of years, I applaud the intention of Heineken to show the footprint of its 25cl bottle from June 2012.
Apparently it contains 79% recycled material and has a CO2 equivalent impact of 105g per 100ml.