Click and collect for soft drinks

It’s time I updated you on what may be the world’s most developed market for click and collect – France’s ‘drives’.

The growth has slowed, but remains strong, and the weight of purchase is steadily advancing towards a 10% share.

These Nielsen figures, published in the October issue of Rayon Boissons, show considerable variations, which are explained by:

• drives favouring planned and repeat purchases by families with children

• carbonated/still drinks being more of an impulse purchase.