COTT TO BE KIDDING

A year ago the media speculated about Cott merging with Cadbury Schweppes’ beverage operations. That never seemed workable to me. Now, after more financial and managerial turbulence, Cott is reported to be seeking salvation in bottled water and premium soft drinks. This might buy some time with the financial markets, but is not a complete solution. Cott’s core values are retailer partnerships, with high service and low costs. If these are the basis for new product development, then I accept. If not, then premium soft drinks and bottled water will raise risks and lower margins.