Cow urine as health drink

I’m just back from a week in India preparing to organise the first India Beverages Congress.

India is on fine form, with a golden economic decade or more in prospect.

I did not, however, expect to open my copy of The Times of India on 6th February and read of another golden opportunity.

The Principal and Superintendent of the Uttar Pradesh Government’s Ayurveda College and Hospital has announced plans to “collect, process and sell packaged bottles of cow urine as a health drink.

“Drinking 10ml to 20ml cow urine daily will act as a preventive against seasonal diseases like liver, cough and stomach-related ailments. Daily consumption … will also help increase people’s immunity.”

I wonder whether we’ll have to include this innovation in the Congress programme.