Dairy preferred to plant-based
Despite their growth, plant-based alternatives to dairy are not as popular as might be expected, according to consumer research by Cargill, as published for the United States in the May 2018 edition of Dairy Foods.
• Just 13% of US consumers are dairy avoiders, with 10% limiting their consumption and only 3% consuming none at all.
• Only 12% prefer plant-based, with 8% also consuming dairy and 4% consuming just plant-based.
• A very substantial 42% consume both, with a further 24% having tried plant-based but disliking it and 21% never having tried it.
So plant-based still has some way to go.