Drinkpreneur insights

20 start-up drinkpreneurs from around Europe and beyond made Dragons’ Den style pitches of just 90 seconds to a panel of brand, retail and finance experts at Zenith’s first Drinkpreneur Live event in partnership with MyDrink Beverages last month.

There were remarkable similarities and contrasts, combined with even more notable courage and professionalism. My congratulations to the winning Oob green tea range.

In the course of many learnings from the day, I was particularly struck by two from Tesco Soft Drinks Category Buying Manager David Beardmore:

• “90% of brands that we deal with, that have failed, have failed because they ran out of cash.”

• Liquid water enhancers are already selling at a rate of £130,000 per week in Tesco stores.