Energy drinks slowdown

I believe there remains lots more growth potential for energy drinks internationally, but the latest US figures show a distinct deceleration.

Beverage Digest reports a drop from 18.6% retail volume growth in the first quarter of 2012 to just 3.6% in the first quarter of 2013.

Monster and Red Bull were still up in high single figures, though, with Monster holding a 41% volume share and Red Bull on 28%.