Figures for Coca-Cola Life in France
After 9 months on the French market, Coca-Cola Entreprise has released results of how well stevia sweetened Coca-Cola Life has performed so far:
- 0.9% soft drinks market share by volume
- 10% household penetration
- 68% of consumers are aged 35-64
- 41% incremental volume
- top contributor to overall soft drinks market growth
- main cannibalisation is from Coca-Cola Light
- 37% sold on promotion
- €6.8m sales in supermarkets and hypermarkets during first 12 weeks.
Not on the scale of Coca-Cola Zero, but a positive contribution.