From water enhancers to milk enhancers

It was only a matter of time.

It always seemed to me that adding flavour to water from pocket-sized syrup packs had to be the opening for a broader opportunity.

Why not cocktails, coffee or dairy ?

Well, it’s already begun to happen with milk. The first example I’ve seen was the launch of MilkSplash in the United States and was reported on FoodBev.com earlier this week.