From water enhancers to milk enhancers
It was only a matter of time.
It always seemed to me that adding flavour to water from pocket-sized syrup packs had to be the opening for a broader opportunity.
Why not cocktails, coffee or dairy ?
Well, it’s already begun to happen with milk. The first example I’ve seen was the launch of MilkSplash in the United States and was reported on FoodBev.com earlier this week.