Fruit juice and good health

I chaired a session at the recent Juiceful Istanbul Summit and heard more about how the industry is seeking to answer its critics as well as rebuild confidence amongst consumers.

Here are four of the many new insights I took away.

• Consumer attitudes about fruit juice and health in the past year have declined by 2.9% in developed countries, 1.8% in developing countries and as much as 8% in Turkey, but have improved by 4.4% in emerging markets.

• 125ml packs are becoming more common in the United States, appealing particularly to parents of 1-3 year old children.

• If you drink 100 calories before a meal, you are likely to eat 85 calories less during a meal.

• On the wider issue of sugar in the overall diet, the world’s highest consumers are Brazil, Malaysia, Singapore, Australia and New Zealand, with 15-19 year olds consuming the most.