Global e-commerce update
According to the latest figures for the year to March 2017 from Kantar Worldpanel, e-commerce sales reached:
• 4.6% of all fast moving consumer goods, with
• 30% growth in grocery.
By 2025, Kantar Worldpanel predicts e-commerce will rise to:
• 10% of total FMCG business, with a value of
• $170 billion.
China’s online market is already worth a reported $25.3 billion, more than the US and UK markets combined.
The top six countries for overall value growth in past year were China, South Korea, the United Kingdom, France, Japan and the United States.
The fastest % growth rates in grocery value were in Thailand, Malaysia and Vietnam.