Low sugar awareness

Despite all the media comment and brand advertising, British consumer awareness of the sugar content in soft drinks is extremely low.

A survey of 2,028 consumers by Harris Interactive for The Grocer magazine on 2nd April showed:

• Pepsi Max – just 26% correctly said it has no sugar, while 17% thought its sugar level is the same as regular.

• Coke Zero – 46% rightly knew it has no sugar, but 11% still believed its sugar content is the same as regular.

• Coke Life – 16% identified it as no sugar, 17% as regular – all of them wrong.

Another indicator that any UK sugar tax would turn sour.