Lunar landing for sports drink

Talk about a far fetched story.

Apparently, the first private mission to land on the moon is scheduled for October 2015. In its payload will be the first commercial product to be placed on the moon – a 1kg canister of Japanese sports drink brand Pocari Sweat in powder form.

The canister will not only serve as a remarkable example of product placement. It will also have a special unlocking mechanism, so it can be opened for the product to be consumed by a future visiting astronaut.

Quite an enterprise. Beam me up.